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Linescore Segmentation

All research reports available through the ResearchATM are scored and analyzed by Linescore Preference Segmentation.

The Linescore uniquely identifies each individual customer by their Preference, or Satisfaction Segment.
Immediately learn who, why and how many of your customers are:

  • Acceptors, Loyal Fans, completely satisfied – and what really turns them on about you
  • Borderline, generally satisfied but either missing a key benefit or experiencing a problem – and what the missing benefit or problem is
  • Indifferent, Lukewarm and generally dissatisfied – and why
  • Rejectors, Cold, quite unhappy and likely on their way out of your franchise – and why.

Unique Competitive Benchmarks: Benchmark using the most meaningful competition:

(1) Each customer's two biggest competitive alternatives to your brand, and
(2) Each customer's expectations for your brand versus their recent experience with your brand
(3) Test your new ideas, ads, brochures, posters, service ideas, packages, prices or promotions quickly and easily

Customers Own Words: Hear directly from each customer why he or she is an Acceptor, Interested, Indifferent or a Rejector. Customers tell you in their own words what you are doing right for them, what they need to be completely sold and where things break down.

Time-Interval Benchmarks: Linescale benchmarks Customer Satisfaction Segment performance then tracks performance over time. You select the time periods - weekly, bi-weekly, monthly, quarterly, year to date. All the above. Choose your reporting frequency.